Halo Media

Born digital, Savoir Flair launched in 2009 as the Middle East’s first online magazine. Now a powerful multi-media brand, its award-winning content and breathtaking photography span social media, a bilingual dot-com, a podcast, video originals, and — in 2020 — a coffee-table book, ‘SFX’, published by Assouline.

Savoir Flair digital cover

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Savoir Flair Shanina Shaik

Celebrating and chronicling the Middle East’s most inspirational faces, places, and spaces, Savoir Flair is the medium of reference in the region for women looking to lead stylish, informed, and connected lives. With an editorial mix that takes the pulse of the culture, Savoir Flair covers the universes of sustainability, fashion, beauty, culture, news, travel, and social issues through the lens of the region’s next generation of changemakers. It’s so much more than a magazine — it is a point of view, a cultural symbol, and a trusted voice.

Monthly Page Views

2.1 Mil+

Unique Page Views


Average Time Spent (Minutes)


01 / 03

Total Social Media Followers


Average Engagement Rate


01 / 02

With a mobile-first, social-first approach, the Savoir Flair reader is digitally-wired and curious about the world.

Savoir Flair Issues a Manifesto: Our New Roadmap for the Future

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Making History: The Savoir Flair Editors Pledge to No Longer Buy Fast Fashion

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Pat McGrath Savoir Flair interview

Morning Routine: How the Mother of Makeup, Pat McGrath, Starts Her Day

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